RECOGNITION OF THE EMOTIONAL
NECESSITIES OF A CUSTOMER.
ONLY A SOLD PRODUCT IS ACTUALLY A PRODUCT.
CUSTOMER SATISFACTION
FOR LONG TERM BUSINESS CONNECTIONS.

ACTIVE SELLING – THE PROFESSIONAL WAY

• PERSONAL GOALS AND RESULTS

  Salesmanship is the vital unification between producers and consumers.
  It is where the exchange happens, and it determines the immediate and long-term viability of an organization. Most sales representatives should therefore have attended at least one sales training session by now.

  We train the salesperson to identify the emotional needs of customers, to coordinate them with the goals of his own company for a win/win solution, and then to close the contract. Because only a sold product is actually a product.

  In the long run, the activity helps develop fruitful business relations,
  high customer satisfaction, respective sales and gains.

  The participant learns how to improve his sales skills and is motivated to use them.

• TARGET GROUP

  For all employees in sales and distribution who wish to improve their interpersonal communication skills to build a lasting and mutually beneficial relationship.

• METHODS

  Next to short presentations, the training offers intensively coached video role-plays and exercises. Discussion and feedback rounds with two trainers complete the program, which focuses on action. The training involves three modules spanning ten days.

• PROGRAM SURVEY

  PART I : ESSENTIALS OF SELLING (4 DAYS)

  • Background
  • Primary qualification
  • Ethics in sales
  • Professional communication

  PART II: SELLING (3 DAYS)

  • Product knowledge
  • Tools of a salesperson
  • Advertising
  • Six steps towards successful contracts

  PART III: PERFECTING THE ART OF SELLING (3 DAYS)

  • Follow-up care: your personal gold mine
  • Emotions and signs
  • Phase one to six for professionals
  • Master techniques to handle objections