observing The Customer's Desires And Needs. Performing What You Can Sell.
Defining Products As A Basis For Thinking And Acting.

ENHANCING STRENGTHS –
WHAT THE CUSTOMER REALLY WANTS

If the goals are defined in the view of the company, by the word “products” we understand everything a customer hopes to get from your company. And this does not only refer to material things in the sense of a “touchable” product, but to intellectual, emotional and perhaps secret desires and needs of a customer. While physical products and services are becoming more and more similar and exchangeable,
the importance of the emotional aspect is increasing. This aspect is already responsible for two thirds of the purchase decision no matter which product is involved.

It’s not a question of selling what a company is able to perform, but of performing what a company is able to sell. Because “the purpose of a company is to create customers,” as Peter Drucker, pioneer of the modern management theory, described the objectives.

We help the company to harmoniously coordinate the contributions of every single employee to the whole. Therefore, every department defines, for example, its major five “products”, that means the service it provides for the other departments.
Are these services really needed there? Or does this department have other needs? Only a matching of this partial products creates satisfaction for all and thereby the “perfect product”.

The result of our support is the definition of a product in the spirit of which the organization and all its members are thinking and acting. At the same time this should be a product for which the customer is willing to pay a fair price.